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Lifestyles
Great Place to Live, Work and Play Bringing It Home

A Great Place to Live, Work and Play

As the chief city on the beautiful Rock River, Rockford, Illinois has a lot to offer. Recognizing this, numerous civic, business, and recreational groups and individuals have joined together over the past few years to revitalize Rockford’s downtown area. The results are amazing. The City Hall has been expanded and renovated. Davis Park has been created at Founders Landing. Better housing and improved police and fire protection have been implemented. And that’s just the beginning.

Blueprint for Rockford’s Future: 2005

In March of 1994, Mayor Charles E. Box spearheaded a community-wide planning process called “Blueprint for Rockford’s Future: 2005.” More than 500 Rockford citizens participated in developing a vision for the city and an implementation plan to reach that vision within ten years. They wanted Rockford to forge ahead in the 21st century with a united effort that would encompass residents, neighborhoods, and businesses on both sides of the river. This is the second implementation year for the plan and successes are starting to mount.

Rockford 2000 Alliance

In September 1998, Mayor Box formed the Rockford 2000 Alliance and charged it with creating a significant and memorable celebration for the Rockford area community. This celebration was to focus on the community, people, past, and future of Rockford. The mission of the Rockford 2000 Alliance was to create a celebration that bestows a legacy of unity, pride, and vision upon the community family. What resulted was “Rockford 2000—A Tapestry of Possibilities,” a yearlong celebration that began with the First Night Festival, New Year’s Eve, 1999 and culminated on January 1, 2001. Something was going on every day of the year, from special events to recognizing volunteers to forging partnerships that will last into the 21st century. Because of this program, Rockford was selected by the White House as an “Official Millennium Community.” The momentum of this program definitely has carried forward into the 21st century.

On the Waterfront

On the Waterfront has been a part of community activities since 1986. Its mission is to support not-for-profit organizations and local businesses. A major goal is to enhance the image of the community by creating a total entertainment experience for a diverse audience in Rockford’s downtown River District. This goal was met when the On the Waterfront Festival debuted. The Festival, which attracts 400,000 people, provides opportunities to aid nonprofits raising money by offering entertainment. This includes food and beverage booths, ticket and button booths, beer tents, and numerous special events. Nationally-known entertainers, including Rockford’s own Cheap Trick, take the stage. Recent festivals have included more than 90 nonprofit participants, more than 40 food booths, and more than 30 special events.

Rockford Area Council of 100

Since 1980, the Rockford Area Council of 100 has provided economic development leadership, working to attract new business and retain current businesses in Rockford and the surrounding area. According to Tonya Lamia, Communications and Marketing Manager, “The Rockford Area Council of 100 staff functions as a nonprofit consulting company to provide professional, confidential client services at absolutely no cost to the client.” From assisting in relocation, building permits, public relations, and workforce development, to providing information and access to local and state programs, statistical and demographic data, public officials, and area suppliers, the Council is just a phone call away.

Fiber Optic Downtown

Recent development activity in downtown Rockford includes upgrading telecom- munications capabities with fiber optics. The entire downtown area can now connect to the rest of the world using efficient and expeditious technologies with maximum bandwidth.
East State Street State Street is located in the heart of Rockford. Once the center of Rockford’s commercial activity, East State Street is now a desirable and popular shopping and business mecca stretching for several miles toward the Rock River. Several national and regional stores such as Target and Kohl’s and a large number of restaurants and pubs give shoppers and visitors a variety of shopping and dining choices.


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